In an ever-evolving hip-hop world that is not devoid of competition, fast-rising rap star Apothecary Raincoat has kept up, coming through the ranks with an unmistakable sound and style that is characterized by, above all else, top-tier authenticity. He is someone who prioritizes substance over hype, and as such, his work is illuminated with the lyrical depth of real hip-hop music, allowing listeners to ride along the journey and, in a way, find a personal connection with his words. That’s one of the many precious things that has allowed Apothecary Raincoat to swiftly and rightfully rise and cement himself as an artist to keep an eye on.
Apothecary Raincoat strikes again with an anthemic, sing-along, and easily danceable masterpiece themed “Turn it Off.” In signature fashion and ode to his artistic integrity, he is succinct and direct to the point, immediately wrapping around a listener with a memorable embrace thanks to that captivating, hook-laden chorus that sets the tone for the jam.
His delivery is half rap, half singing, establishing a crystal-fine balance between the two styles and showcasing his prowess both as a singer and rapper. The first verse sheds more light on what the track is all about—the occasional need to simply turn off those bouts of frustrations, negative energy, trials, tribulations, and challenges that we sometimes face in life.
These are the days you wish that you could just turn everything off, not feel anything—just being stoic and detached. Through its seemingly poignant tone, the artist still leaves room for hope and upliftment with the powerful words “But I gotta make it through I’m gonna see the summit,” to convey that it is not all in vain.
The accompanying music video is a simple yet sufficient complement to this jam, showcasing Apothecary on his sofa just sing-rapping his heart and soul in a way that is both emotional and captivating.
Check this anthem below and make sure to add it to your favorite playlist.
By the time LOSHE released “Desnudos,” the song had already been part of her life…
Spoken-word poetry can feel awkward inside contemporary R&B, but “I Feel So High” finds a…
Imagine hearing a voice that has watched over you quietly since before your first breath,…
Some artists spend their careers pursuing recognition. Lucy Be has taken the opposite route. The…
Marking two decades of one of Southern hip-hop’s defining albums requires much beyond a stage,…
The best creative partnerships carry a sense of friction, with each artist pushing the other…