Toronto-based Nigerian singer Kushmay’s single “ALIVE” is equal parts beguiling and inspiring.

Born in the vibrant city of Lagos in Nigeria and now based in Toronto, Canada, Kushmay’s music is a whirlwind of influences, both local and international, drawing from personal experiences and weaving them into keenly perceptive songs that stretch the limits of signature Afrobeats, pop, and R&B. His music is an intriguing blend of charm and raw honesty, weaving personal stories with universal themes of love, life, growth, and resilience. His overarching ambition is to create music that deeply connects with its listener and allows them to find their own stories. At the end of the day, we are all going through something, and Kushmay does not want you to feel alone in your experiences.

“ALIVE” is equal parts charming and empowering and comes from a heartfelt place deep inside Kushmay’s heart and soul. With its beguiling blend of Afro-fusion, R&B, and sultry cadence that is infectious and wraps around you like a warm, tropical breeze at dusk, it is the kind of sonic centerpiece that sticks in the mind long after the final notes fade away.

“ALIVE” is an experience from the moment the beat drops. The rich, mid-tempo groove sets the stage for a mesmerizing vocal delivery, and Kushmay’s smooth, laid-back delivery via his soul-stirring vocals leaves an indelible imprint on the heart and soul of the person on the receiving end.

For me, I feel like the production for this jam is elegantly understated, allowing the gentle percussion, subtle synths, and deep basslines to create an atmosphere that feels both intimate and expansive.

Kushmay’s words are profoundly touching and delivered from a personal place as he expresses the intimate battle of trying to reconcile his faith and fear. The song delves into the essence of courage, resilience, and persistence in confronting one’s doubts and building a meaningful relationship with the creator while viewing the world through lenses of love, peace, and harmony.

Kushmay steals the spotlight with his voice that is equal parts velvet and commanding, the depth of the raw words accentuated by his emotion-drenched vocal performance as he floats over the instrumentation like a hypnotic spell. This is an emotional delivery that is both vulnerable and unforgettable, amplifying the essence of remaining strong and steadfast in the face of adversity and temptations.

As I said, “ALIVE” is the kind of memorable jam that lingers in your soul long after the music stops and the kind you could listen to all day long without getting tired or bored.

This masterpiece is a testament to the artistic integrity Kushmay brings to the table as he tries to forge his path to international acclaim, coming through with songs that are not only personal but universally relatable, like “ALIVE.”

The best we can do for this noble gentleman is stream his music in our numbers, add it to our playlists, and recommend it to our friends, family members, and strangers, starting with the effortlessly enjoyable “ALIVE” right now.

Check out this inspiring jam below and let the song’s strong and powerful message of faith and resilience resonate with you well outside the song’s margins.

Kushmay’s artistry genuinely transcends entertainment—it’s a mission-driven by his unwavering faith and a deep desire to personally connect with others. He is one of the many incredibly gifted artists who have been lost in the wave of mainstream chaos that is solely focused on hype and profit over substance.

Follow Kushmay everywhere to stay in the loop regarding new releases, live performances, and his other creative endeavors.

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