From the first second of PIVE’s “New Interview Sneak Peek & Album Announcement,” the video arrives with tension already in the air. It plays like a flare shot into the night, a quick signal that something heavier is on the way.
The whole thing lasts 37 seconds, but it moves with the pace of a trailer. PIVE walks alone through the streets of his hometown, Spokane, Washington. The sky hangs low and restless. Thunder rolls, lightning flashes, and the light catches his face for a beat as he keeps moving, calm and determined, as if the weather has been following him for years.
Then the audio opens up and you hear him talking, plainspoken and worn around the edges.
“You know, the biggest thing I’m dealing with right now is no matter how hard I go at any career that I have, someone is always in the background trying to tear me down…”
There’s no flex in the delivery. It sounds like somebody naming the weight he’s been carrying. As he speaks, the visuals start to splinter and stack, cutting between PIVE onstage, PIVE near a fire pit deep in the forest, and PIVE in the studio with headphones on and the mic close. The edit folds those moments into storm-soaked darkness and jungle-like backdrops, as if performance, isolation, and craft are all part of the same memory.
The clip builds toward a second line, and this one sets the stakes.
“Someone’s always trying to shut the door that I need to get through to get to where I want to be and I’m starting to realize that I just need to keep charging this storm.”
On that sentence, the imagery pivots. Windshield wipers slice through sheets of rain as a car pushes forward into a violent downpour. The metaphor is direct. The point is motion, the choice to keep going when the road gives you every reason to stop.
Under it all, a slow-burning hip-hop groove grows in the background. Soft, soulful vocalizations hover at first, then gradually thicken as the clip tightens. At the end, thunder hits one last time and a dark cloud fills the screen, swallowing the frame.
That closing image lands because the video is ultimately an announcement. This fall, PIVE is releasing a new album titled “Forever I Will Be.” The words appear with the blunt confidence of a statement, like he’s claiming space rather than asking for it.
For longtime listeners, the title carries extra weight. PIVE’s “I Will Forever Be” series introduced an artist willing to put skin in the work, music rooted in honesty, resilience, and self-examination. Those releases helped lift him beyond regional buzz and into wider conversations, partly because the writing gave people something real to hold onto. Fans heard their own fights in his bars, and the songs never pretended that surviving is easy.
“Forever I Will Be” suggests he’s continuing that story while sharpening it. The teaser makes it clear he’s thinking in chapters, not quick hits. You can feel the focus on narrative and identity, on what it means to keep moving when the goal keeps getting moved. The storm imagery plays like autobiography, not set dressing. Every thunderclap carries the friction he’s describing, and every step through rain echoes the stubborn consistency that took him from Spokane, Washington to global recognition.
A teaser this short can’t offer the full picture, and it doesn’t try. It sets the temperature and promises an album shaped by pressure, honed by adversity, and delivered with the same exposed intensity that has made people trust PIVE’s voice in the first place.
If this clip is a signal, “Forever I Will Be” is headed toward something closer to a personal record than a standard release cycle. The storm is here, and PIVE keeps walking straight into it.
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