As someone who does not believe in self-limitation when it comes to his creative expression, Gitahi Victor effortlessly fuses authentic elements to create a sonic landscape that is uniquely his own. His music transcends all manner of boundaries, transporting listeners to a realm where emotions run wild and dreams come to life. He takes the torch that his forebears passed down and ignites it with his own fiery style as someone who has drawn inspiration from both past and present icons. His relatable and life-fueled lyrics serve as a mirror to society, shining light on the good, bad, and extremely evil of the world as it is. He started music as early as he can remember, and his writing today mostly comes from a place of personal experiences: love, heartbreak, wins, struggles, or defeat, and he possesses an innate competency to deliver even the most heartbreaking stories in the most beautiful way.
His latest jam, “Cheki” which is a Kenyan dialect ‘street’ term that refers to “Look” explores the pressure from African parents regarding marriage and childbearing. In the African setting, one faces significant pressure to marry and start making grandchildren for their parents. With this tune, Gitahi affirms that he will do so when he finds the right person at the right time and when the chemistry and spark feel right, as opposed to doing it just because he has come of age…and as he puts it, he will recognize the right one when he sees them.
In what is a deeply meaningful message packaged through a heavily danceable instrumental that echoes the spirit of the trending Amapiano, Gitahi’s immensely expressive vocals slide through the track with confidence and charisma…he confidently keeps pace with the vibrant rhythm and captures the essence of the tune, particularly with the memorable hook at the track’s heart.
“Cheki” is a huge testament to the artist’s limitless versatility and creativity both as a storyteller and performer, infusing Swahili excellence into captivating and profound instrumental influences without missing a beat.
This track embodies the power of music to stretch the limits of genre, and it is such an honor to review it as it represents such an interconnection between different styles and cultures, in this case, South African and Kenyan!
To vibe to this banger, follow the link below, make sure you subscribe to Gitahi Victor’s YouTube channel, like the accompanying photo visual, add this track to your playlist, and share it everywhere!