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Artist Spotlight

8 Questions With Dj Acoff

What has your musical journey been like? Run us through your story.

I was born and raised in Bessemer, Alabama which is a small country town outside of Birmingham, Alabama. In Bessemer the church plays a prominent role in pretty much everyone’s life. Therefore my musical journey began at a very young age because I was in the Choir along with that my granddad who is also involved in music heavily taught me how to play the guitar. However it wasn’t until I was in college I began taking it serious, I was attending Alabama State University It was during this time that my family was facing hard times which caused me to move closer to home and further my education at Stillman University. While at Stillman University, I received a refund check of $4,000 from Alabama State University on accident and knew I would have to pay it back but I viewed it as an opportunity to change my situation. I gave half the money to my mother and used the other half to invest in DJ equipment because I was already thinking about Djing and I knew it would be an easy way to make some money. I began Djing at clubs and throwing my own parties and was becoming so successful, I decided to move to  Atlanta, Georgia around 2015 because it is the music capital in the United States. While in Atlanta I was attending Clark Atlanta University but eventually decided to drop out because I was becoming so busy with music and did not have time to focus on my studies. I began dropping mixtapes and my first two series were called Brick Homies & The Come Up. I went on to host TTO Kt’s debut mixtape “All I Know” and TC Gambino’s mixtape “Heart”.  Around 2017 I took a step back from Djing and focused more on managing and developing artist through my label “Riche Posse”. However in 2020 I decided to relaunch my career as a DJ and began working with Kshiday of 1017 & Atlantic Records and atlantic records A&R Mario Cummings. In 2020 I also released my debut album “Hometown Heroes” which features Famous Kid Brick, Rayy Dubb, Landlord Lo, TLE Cinco, TSL Fetti, Big Petty, GMF Fatboy, ABC Young’N, Babie Ash, Lil Yos and Zayhendo. I am currently working on an upcoming mixtape series as well and will be releasing my second album soon.

Tell us about your business

My business is called Riche Posse which is an independent record label. We work with and manage artist such as Landlord LO, TSL Fetti, KShiday, RawDawg, ChinoNetProfit, TC Gambino and others and with the Producers Twin Beatz.

You made some significant progress in 2020. How did the Global pandemic affect your career?

The pandemic slowed down certain things because we were unable to go on tour or do shows but it allowed me to take a step back and focus on my music which lead to me releasing my first album “Hometown Heroes” I also was able to network with more people inside of the industry because everyone had to find new and creative ways to move.

How do you decide who goes on what song with who?

Usually I decide who goes on what song with who as soon as I hear a beat, but also will decide in studio sessions based on the vibe. I really enjoy booking studio sessions and inviting multiple different artists to create music because it is a more hands on approach. This also usually leads to the best music in my opinion.

But how do you figure out who would be good collaborating with who?

I have a great ear for music so I usually just know who sounds good with who but other times I will see by just trying the artist out together and seeing if they can catch a vibe in the studio together.

You have relationships with a lot of stars and some of the most powerful people in music. Do you have any keys to maintaining and nurturing big relationships?

The keys to nurturing big relationships is to just be yourself. There is no sense in acting like someone you are not, if you are true to yourself people will usually gravitate towards you. Knowing when to talk and when to listen is also important especially when you are around other stars. The key to maintaining these relationships is simple remain loyal and be honest.

What’s something most people don’t know about you?

A few things most people do not know about me is I have 21 siblings, I play the guitar and am a fan of Game of Thrones

You do a million different things. Is there a skill you don’t have that you wish you had?

A skill I wish I had is I wish I understood how to audio engineer and make beats using softwares, however I think I will eventually take the time to learn these skills and believe I will be very good at them

For our final question, is there anything else you would like to add?

I guess the only thing left I have to add is to tell folks, if you have a dream chase it. It won’t always be easy and there will be many trials and tribulations, however if you keep pushing and never give up you can achieve anything you put your mind to. The road to success is a long and hard road but the final destination is a beautiful one. Also check out my album “HomeTown Heroes” it is out on all streaming platforms along with my newest music video “Might Be” featuring Famous Kid Brick on Youtube.

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